Meta
A direct integration that showcases your product reviews and ratings on Shops on Facebook and Instagram.
Developed by: Okendo
Support Email: support@okendo.io
About Meta
Shops are your online storefront where people can browse, explore and purchase your products directly on Facebook and Instagram.
Okendo made it easy to syndicate our product reviews to both our Shops on Instagram and Facebook. We are excited to see the impact reviews have on increasing conversions!
Meta and Okendo
Showcase your reviews to the 300 million visitors on Shops on Facebook and Instagram —boost shopper trust and increase conversions using our new integration with Meta! This integration enriches your product listings on Shops on Facebook and Instagram by syndicating your existing reviews from your DTC site with the click of a button. This integration is available for US-based merchants who have a Shop on Facebook or Instagram.
Ratings and reviews drove 10% more transactions for products with an average rating of 4.25 (out of 5 stars) and more than 100 reviews.*
*Based on an experiment conducted on a total of 5K transactions on split evenly between Facebook and Instagram that occurred between 2022-06-01 to 2022-08-01. The transactions were split evenly between the test and control group.
Media
Use cases
- Boost sales
Entice customers to purchase by using authentic social proof on your product listings on Shops on Facebook and Instagram.
- Increase brand awareness
Stand out amongst competitors by showcasing existing and new customer ratings and reviews.
- Build shopper confidence
Lead shoppers to the right products with customer product ratings and reviews.
- Rank higher in search results
Featuring more reviews and ratings boosts brand consideration to reach more customers.
- Create lookalike audiences
Use zero-party data from Okendo reviews and surveys to create lookalike audiences for your Facebook and Instagram ad campaigns.
- Retarget customers
Use ratings and reviews as added social proof to increase conversion for Facebook & Instagram retargeting campaigns.