With Dotdigital Marketing, Personalization, Loyalty, Alia, and Social Snowball all in the same suite, marketers can connect every stage of the customer journey, from acquiring new customers to building loyalty and advocacy.
Dotdigital helps marketers manage complexity across channels, brands, markets and teams, without creating more work for the people behind it. We appreciate how different every business is and tailor our solutions for your unique needs.
"When Dotdigital and Okendo join forces, brands unlock the hidden language of their customers—transforming mere feedback into a roadmap for connection and growth. As every sentiment and signal flows seamlessly into Dotdigital's orchestration, the brand becomes agile and intuitive, able to surprise, delight, and nurture loyalty at the very moment it matters most. In this partnership, the ordinary becomes extraordinary—a chance not simply to engage, but to anticipate, understand, and build relation"
Dotdigital Marketing is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys.
With Dotdigital Marketing, seamlessly unify, enrich, and segment customer data. Breaking down data siloes, Dotdigital Marketing streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale.
With powerful AI capabilities, Dotdigital Marketing makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more.
Simple to integrate and easy to use, Dotdigital Marketign helps Okendo customers scale their engagement efforts, guiding them in the art of building lasting connections and amplifying the best voices within their community. In every sense, Dotdigital is a partner for brands who, like a wise ruler, know that truly listening and responding to the needs of one’s people is the path to growth and success.
When a customer submits a 5-star review via Okendo, Dotdigital Marketing automatically triggers a heartfelt thank-you email. This message is personalized using the customer’s data and review sentiment, fostering goodwill and reinforcing positive behavior, as gratitude both honors the giver and strengthens bonds.
Dotdigital Marketing segments customers showing low NPS scores or negative review sentiment in Okendo. Automated, personalized win-back messages are dispatched, addressing concerns and offering support or incentives. Thus, one strives to convert criticism into opportunity, practicing patience and understanding.
Okendo’s loyalty program data syncs with Dotdigital Marketing, enabling the creation of customer segments using key data points like VIP tier, points balance, number of referrals, and review ratings. At chosen intervals, Dotdigital Marketing rewards loyal customers—such as Platinum VIPs with high points or multiple referrals—by sending special offers or gifts. This nurtures lasting loyalty and advocacy, much like tending the roots of your strongest trees.
All rich data from Okendo—sentiment, engagement, loyalty status—flows into Dotdigital Marketing’s customer profiles. This enables dynamic segments that reflect customers’ journey stages, allowing for timely, relevant communications and programs, ensuring the right message reaches the right individual at the right moment.
Track referral activity and use Dotdigital Marketing to automatically encourage satisfied customers to refer others. When referral data updates, Dotdigital Marketing sends personalized messages—thanking and encouraging recent referrers, recognizing high referral revenue, or gently reminding inactive referrers of past successes. This targeted approach boosts engagement and fosters a supportive, mutually beneficial community.
Dotdigital Marketing uses data such as number of survey responses, review ratings, and review sentiment collected in Okendo to identify trends and areas for enhancement. With Dotdigital Marketing’s survey feature, automated follow-ups are sent to customers after feedback, inviting deeper discussion and offering resources. This thoughtful approach refines products and services, and shows customers their voices shape the community’s growth, fostering loyalty and trust.
