Blend Commerce

Blend Commerce is a specialist Shopify Conversion Rate Optimisation agency helping Shopify brands turn more visitors into customers through data-led insights, strategic recommendations and hands-on implementation.

We work with brands that know their store has more potential, but need clarity on what to improve, what to prioritise and what will have the biggest commercial impact.

How we approach CRO

CRO audits: we review the customer journey, analytics, onsite behaviour and buying friction to identify where conversion rate, AOV, revenue per visitor and repeat purchase can be improved.

Trust-led recommendations: reviews, UGC, Q&A, product ratings and customer feedback are often important foundations for CRO. We help brands understand where trust is missing, where shoppers need reassurance and how social proof can support better buying decisions.

Customer insight: we use qualitative and quantitative data to understand objections, hesitation points, product questions and what your best customers value most.

Strategic prioritisation: our PECTI framework helps prioritise recommendations based on proof of concept, ease of implementation, additional cost, time to uplift and impact potential.

Implementation: our senior Shopify team can take approved recommendations through to design, development, QAQC and Final Review, helping turn insight into action.

Ongoing optimisation: for ongoing CRO clients, we review performance, recommend improvements and use structured experiments where testing is appropriate.

What you get

• Clear CRO recommendations grounded in customer behaviour

• Better use of reviews, UGC and trust indicators

• Improved confidence at high-friction points in the journey

• Prioritised actions based on commercial impact

• Practical implementation from a senior Shopify CRO team

Proof it works

Across recent client programmes, we have delivered statistically significant uplifts in conversion rate, AOV and revenue per visitor through thoughtful implementation, structured testing and measured iteration.

We do not just tell brands to “add reviews” or follow best practice. We identify where shoppers are hesitating, what is stopping them from buying and which improvements are most likely to create measurable impact.

If you are looking for a Shopify CRO partner that understands how customer trust, onsite UX and commercial strategy work together, Blend Commerce can help.